From ambition to execution.

Bridge the gaps with Synapse.

Synapse Strategy helps organizations turn sustainability, energy and building-performance ambitions into practical results. We bring together strategic leadership, technical expertise, funding pathways and program delivery—from improving a property portfolio to building the partnerships and resources that help an entire market move forward.

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Why Synapse

Small gap.
Big difference.

A synapse is a point of communication between nerve cells, helping signals travel through the networks that connect thought and action.

Organizations have gaps, too. Between a vision and a viable plan. Between a funding opportunity and an approved budget. Between technical expertise and the team that needs it.

Synapse brings the expertise, relationships and operating structure to make those connections—and keep the work moving.

Find the support that fills your gap →

Expertise · Relationships · Structure

The framework

Define → Fund → Build → Deliver

Most programs stall in the gap between one phase and the next: a plan with no budget, a budget with no delivery team, a project with no structure to sustain performance. Synapse connects the missing pieces, carrying the work across each of those gaps.

01DEFINE

Establish the direction

Establish the vision, understand current performance and identify the changes that matter most. Align organizational priorities with building needs, stakeholder perspectives and practical opportunities.

Vision & priorities
Building & stakeholder assessments
Program or portfolio roadmap

02FUND

Find & secure resources

Identify incentives, grants, financing and partnership opportunities. Evaluate funding structures and help teams develop the business cases and applications needed to secure support.

Funding sources & structures
Business cases & applications
Long-term funding strategy

03BUILD

Organize for delivery

Create the team, technical partnerships, governance and compliance review processes for a project—or the engagement programs, educational resources and partnerships needed to launch a broader initiative.

Program design & governance
Specialist & partner coordination
Compliance & engagement plans

04DELIVER

Sustain performance & impact

Coordinate implementation, strengthen operating practices, equip teams and measure results. Translate lessons into better buildings, stronger programs and practical resources others can use.

Operations & performance reviews
Training & shared resources
Dashboards & impact reporting

Services & deliverables

What your team takes away

One operating model, tailored to the work. Start with a focused deliverable or combine them into a program, project or ongoing leadership engagement. These are potential outputs; the scope is shaped around your needs.

01 / Define

Direction grounded in the work

Vision & positioning brief: A shared ambition, audience priorities and experience principles—for a hospitality concept, sustainability program or new initiative.
Building & portfolio assessment: Performance baselines, technical assessment findings from specialist partners and prioritized opportunities for energy, water, emissions and operational improvement.
Stakeholder & market needs assessment: Owner interviews, outreach findings, service gaps and priority audiences to inform program design.
Strategy & delivery roadmap: Goals, workstreams, capital priorities, milestones and decision points for a property, portfolio or wider initiative.

02 / Fund

A credible route to resources

Funding landscape & shortlist: Relevant utility incentives, grants, financing and partnership options, with eligibility, timing and next steps.
Business case & investment model: Costs, benefits, savings scenarios and funding structures to support capital allocation and investment decisions.
Funding & approval package: Application materials, supporting evidence, executive presentations and an approvals tracker to help the team pursue funding.
Long-term program funding strategy: Program budgets, potential sponsors and funding partners, and a plan to sustain delivery beyond an initial grant or launch.

03 / Build

A project or program ready to move

Program blueprint & governance toolkit: Workstreams, responsibilities, decision rights, partner roles, meeting rhythms and escalation paths.
Partner & procurement package: Scopes of work, RFP materials and evaluation tools to select and coordinate technical specialists, contractors and other delivery partners.
Permit & compliance review framework: A requirements register, review checkpoints and an approvals tracker, coordinated with engineering, construction and permitting specialists.
Owner engagement & learning program: Outreach plans, owner cohorts or ambassador programs, roundtables and training plans that connect participants with peers and practical assistance.

04 / Deliver

Performance that lasts

Operations review & improvement plan: An assessment of workflows, responsibilities, vendor performance and risks, with specialist input on system optimization and maintenance where needed.
Performance dashboard & reporting pack: Energy, water, emissions and program metrics, reporting templates and review routines that connect results to action.
Practical guides & shared resources: Building upgrade pathways, case studies, curated resource libraries and training materials that help owners and teams take the next step.
Operating playbook & impact report: Documented procedures, staff training, handoff responsibilities and evidence of outcomes for leaders, partners and funders.

A hospitality engagement might begin with a vision brief and lead to a funded property improvement program. A data center engagement might begin with an operations review and lead to clearer governance and performance reporting. An industry initiative might begin with owner outreach and grow into a network of peer learning, upgrade pathways and practical resources. Each follows the same discipline: define the outcome, resource the work, organize delivery and sustain performance.

Shape your scope

How we work

Leadership that connects the pieces

Focused projects, ongoing sustainability leadership and industry-wide initiatives—all supported by the same operating discipline.

Organizational & technical support

Leadership connected to technical delivery

Synapse brings strategic direction, program leadership and operational oversight, drawing on specialist partners for building assessments, engineering analysis, system optimization and other technical needs. Clients get a coordinated approach shaped around their priorities, with clear responsibilities from planning through implementation.

Industry & public initiatives

Program leadership & market development

We help nonprofits, industry organizations and public partners build programs that make sustainable practices easier to adopt. From engaging building owners and convening technical partners to developing practical resources, learning programs and funding strategies, Synapse provides the leadership and operating structure to turn shared goals into measurable progress.

Engagements can include outreach to priority owners and underserved communities, owner ambassador programs, peer learning, building upgrade roadmaps, resource libraries and reporting aligned with funder commitments.

Who Synapse works with

Six sectors, one operating discipline

Buildings & places

Real estate

Building & portfolio strategy

Portfolio planning, capital prioritization, energy management and sustainability programs, connecting specialist building assessments and improvement opportunities with day-to-day operations.

Higher education

Campus & infrastructure strategy

Campus portfolio planning, central plant and energy infrastructure strategy, capital prioritization and decarbonization roadmaps.

Hospitality

Property performance & sustainable operations

Energy and resource planning, capital improvements and sustainability programs that support efficient properties and a thoughtful guest experience.

Energy & technology

Data centers

Power & operational strategy

Load forecasting, firm power procurement, efficiency planning and operating models that connect energy strategy with reliable performance.

Energy & infrastructure

Commercialization & project delivery

Commercialization, siting and partner development for new generation and grid technology, with the governance and support to move projects into delivery.

Public & mission-driven organizations

Municipalities & nonprofits

Energy transition & program strategy

Decarbonization planning, funding pathways and program leadership for municipalities, nonprofits and industry organizations. Support for owner engagement, education, shared resources and emerging energy technologies, including fusion, with partnerships that help communities make informed decisions.

Track record

Work that has already shipped

40 GWEnergy program

Led energy analytics, regulatory and asset management for a hyperscale data center energy program spanning renewables and emerging clean firm power.

177Offices worldwide

Led a global sustainability program across a 177-office corporate portfolio.

40Municipal buildings

Ran the financial evaluation for a city decarbonization program, modeling energy use across 9 categories of HVAC approaches, and supported a statewide decarbonization effort.

PUE · WUEResearch data center

Evaluated efficiency approaches for, and helped design, a shared high-performance computing center for a consortium of universities.

About

Julia Rogers, Founder

Building science to energy transition, applied directly to the work.

Julia is a certified planner who has spent her career where sustainability meets operations: leading energy operations for one of the largest data center portfolios in the world, running global sustainability programs, and modeling decarbonization for cities and universities.

She founded Synapse to work closer to the problem. Clients get the leadership, operating structure and practical support to build the model, brief the board, engage the community and stay on track through delivery.

Contact

Tell me what you're trying to get built.

A first conversation is 30 minutes, with no pitch. Email directly or use the form.

hello@synapsestrategy.net